Wednesday, 18 July 2007

Building a Good Cottage Site - Navigation and Basic Design

Here I have put just a few valuable lessons I have learnt when designing websites.

The theory behind all good sites is the 3 click rule, in other words you should be able get to any part of the site with in 3 clicks. Generally it's not difficult for Self catering websites to achieve this as they tend to be quite small sites.

Two reasons for having a well designed site:

1. Easy for customers to navigate your site
2. Easy for spiders to navigate your site (Spiders or Bots or what the search engines use to crawl websites).

There are billions of websites now on the net, these robots have a massive job of crawling through them, the easier you make it for them to crawl your site the deeper it will go in and hopefully index them (Index being showing on search engine results).

So the trick to a well designed site is for it to be easy to navigate, have well written content and good pictures.

Having a good clean lay out is important, if you get cousin IT to design in from their bedroom please make sure it doesn't look like it. There are many sites out there which you can by nice templates from like www.allwebcodesign.com and easily change with basic html skills or at least get cousin IT to do it for you.

So here are some basic tips for a well designed cottage site:

  • Try and keep all content in HTML search engines have a tough time reading text embedded in Flash and Java scripts.
  • Try and use text links for your menus, try not to use java scripts or flash for menus. Search engines will not be able to follow these links. Therefore it won't find your internal pages. If you do have them make sure you also have text links in your content or at the footer of your pages.
  • Avoid using frames, better alternatives or CSS designed sites. These sites have very little code on the actual page, which means lots of good content.
  • Make sure your site has a robots.txt file, this tells the bots where they can and cannot go.
Next I will cover keywords and optimising pages

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