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With the success of the 2014 Commonwealth Games, Scotland once again became a focus of the world’s attention. The games showcased all that was special about Scotland and its people. This was also helped by a series of ‘Focus Years’ which began in 2009 aimed at increasing tourism by celebrating Scotland’s cultural history and showcasing the best of its creativity, arts, food and drink.
It is in that spirit and off the back of recent Focus Years that a further series has been announced with 2015 set to be a celebration of Scotland’s food and drink. A series of special events will run throughout the year and 500,000 people from outside Scotland are set to visit.
Holiday homes in Scotland and self-catering properties will be in high demand throughout the year as visitors come to experience ‘Scotland’s natural larder’.
With cookery shows on television reaching dizzy audience numbers and recipe books regularly appearing on the bestseller lists, the Year of Food and Drink is set to be highly popular. With so many things to do in Scotland, families may choose to combine the festival with their family holiday. With a wide choice of the world’s best golf, fishing, hill walks, and cycle routes, Scotland offers a wonderful destination in 2015.
The 2015 Year of Food and Drink will be led by EventScotland and VisitScotland and comes after the success of the Year of Food and Drink in 2010 and Homecoming Scotland 2014. Events are still to be confirmed but will be announced in early 2015. It is sure to feature the best of Scotland’s food and drink producers as well as a celebration of Scotland’s fine culinary history.
It is recommended that people interested in visiting Scotland in 2015 keep a close eye on announcements by EventScotland and VisitScotland about key events in the festival. Projected visitor numbers will mean that quality holiday lets and luxury holiday homes will be quickly booked especially in areas where key festival events are taking place.
Subsequent theme years have been announced with 2016 set to celebrate Scottish innovation, architecture and design.